22 April every year signifies Earth Day. It is a day of political action and civic participation. People march, sign petitions, meet with their elected officials, plant trees, clean up their towns and roads. Corporations and governments use it to make pledges and announce sustainability measures.
This year’s Earth Day campaign is to End Plastic Pollution. From poisoning and injuring marine life to disrupting human hormones, from littering our beaches and landscapes to clogging our waste streams and landfills, the exponential growth of plastics is now threatening the survival of our planet.
How many times have we been to beaches around the world and seen plastic bottles, plastic straws and plastic bags floating around the sea or being washed up on the shores? It is time to make the change and say NO to plastic and to be more conscious about our environment. Beach cleanups are a great way to start, together with recycling your plastic waste and being a savvy shopper.
For the conscious shopper, there are a handful of eco-conscious companies out there that are using recycled fabrics to produce amazing swimwear that will make you look and feel good. One of our top picks is Swiss-label PURA clothing.
ECO-CONSCIOUS SWIMWEAR BY PURA CLOTHING
Pura is the Spanish word for `pure´ which is the equivalent for what the label PURA clothing stands for: clean textiles and a pure conscience.
There are still a lot of unethical methods taking place in the fashion industry. PURA’s goal and motivation is not only to create a bikini line which is perfect in style and in fit but also to create swimwear pieces which are fairly produced and environmentally sustainable.
PURA clothing uses only recycled fabrics or fabric that is certified with the OEKO STANDARD 100 which means that the fabric is tested for harmful substances and sustainability. All the fabric is sourced from Italy and all of the pieces are made by hand in Switzerland and Italy. Rest assured, the quality is not compromised and these luxurious pieces are super soft on the skin.
What we also love is that the swimwear pieces are reversible, giving you the option to change up your look with the same suit. This is great for travellers as it saves luggage space and gives you the option of having two swimwear pieces for the price of one. You can also mix and match your bikini tops and bottoms to find your perfect style and fit.
PURA clothing swimwear pieces are inspired by the colours and spirit of Hawaii and South American and are all limited edition, which is how PURA clothing avoids overproduction.
Discover eco-conscious swimwear by PURA clothing in stores across Switzerland and Germany or online at www.puraclothing.com and remember to always Reduce, Reuse, Recycle!